🎯 Key Takeaway
Candidates are no longer supplicants - they are customers of your recruitment process. Just as companies measure customer satisfaction using NPS, they must also measure candidate satisfaction - because today's rejected candidate could be tomorrow's customer, colleague, or critic on social media.
Why Does Candidate Experience Matter?
In an era of low unemployment and high transparency, the labor market is changing dramatically. Candidates have more options than ever before and share their experiences online. A bad interview experience can quickly spread and damage an employer's reputation.
How to Measure Candidate Experience Using NPS
Net Promoter Score (NPS) is a simple but powerful metric. We ask candidates: "On a scale of 0-10, how likely would you be to recommend our company as an employer?" Responses are divided into three groups:
- Promoters (9-10): Enthusiastic candidates who spread positive references
- Passives (7-8): Satisfied but not enthusiastic
- Detractors (0-6): Dissatisfied candidates who may harm your reputation
When and Who to Ask?
The optimal time to send an NPS survey is 2 days after the process ends - whether through acceptance or rejection. This delay allows candidates to process their emotions and provide more objective feedback.
Ideal Survey Structure
Research shows that each additional question reduces response rates. Therefore, we recommend only 2 questions:
- NPS Question (required): Score 0-10
- Follow-up Question (optional): For Promoters "What do you appreciate most?", for Detractors "What could we improve?"
What to Do with Results
Measurement alone is not enough - the key is to analyze data and take action. We recommend:
- Track NPS by recruiter and identify best practices
- Analyze NPS by the stage where the candidate ended
- Compare NPS of accepted vs. rejected candidates
- Respond to negative feedback personally
🎯 Find Out Your cNPS Score
Complete our free assessment and get instant evaluation of your Candidate Experience with specific recommendations for improvement.
Start Free Assessment →Conclusion
Measuring Candidate Experience is not a luxury, but a necessity. In a competitive talent market, the winner is the one who can create a positive experience for all candidates - including those who are ultimately not hired. NPS is a simple tool that will help you start this journey.